They therefore do not represent a lot of investment compared to the substantial margin from which the company benefits. The “cash cows” are positioned in a weak growth market, but with a dominant position there, in other words a strong market share. The BCG matrix is divided into four categories: Milk cow products from the BCG matrix Relative market share (your market share / competitor’s market share).The BCG matrix consists of positioning your products or DAS on two axes: This analytical marketing tool helps you visualize the market share of your company in a sector of activity in relation to its growth rate. Strategic decisions cannot be made if you do not base yourself on concise and precise matrices. For this, you need to know the market as a whole in order to know whether or not your investment will be profitable at a given moment.
When you want to analyze which strategy will be the most effective before launching a new product.When developing the annual marketing plan in order to define priority actions and budgets for products or DAS (strategic activity areas, in other words business sectors).Quel est l'intérêt d'utiliser une matrice BCG ?.BCG matrix: to summarize in three questions.BCG matrix: definition, analysis and use: in conclusion.The deadweight products of the BCG matrix.The star or star products of the BCG matrix.
